
To buy from 1688 outside China you need an agent: the site is in Chinese, it doesn't accept European cards and its sellers only ship within China. With JetSend you send us the link or a photo of the product, we buy it in your name, inspect it at our warehouse in China and ship it to you in Europe.
1688 is China's largest wholesale marketplace - the platform shops themselves buy from to resell: source prices, factory-direct, without the European middleman's margin. In return, it sets minimum order quantities and its sellers only operate inside China.
1688, part of Alibaba, serves China's domestic wholesale market, which is why its prices are noticeably lower than Taobao or AliExpress: you buy directly from the manufacturer or distributor, at source prices. In return, most products carry a minimum order quantity (MOQ), and the catalogue is built for volume rather than a single unit. It's the logical choice if you're buying to resell, stock a shop or supply a project.
1688 has no official English version: the website, the app and the sellers' support are all in Chinese. A browser translator helps you read a listing, but not search, because 1688's search works best with Chinese terms. Here you can search in English: paste a 1688 link or type what you need and we find the supplier for you.
You don't need to speak Chinese, hold a Chinese account or have a company registered in China to start:
1688 suits resellers, small shops, dropshippers and anyone importing for their business: the mix of source pricing and buying by volume allows margins you simply can't get buying within Europe. Here are a few products from our catalogue, available wholesale too:
1688 belongs to the Alibaba Group and is a legitimate platform, but serious factories sit alongside unreliable resellers. Before you buy, check how long the shop has been trading, its ratings and whether it shows verified-supplier badges, and compare the listing with real photos of the product. We add one more check: we receive the goods at our warehouse in China, photograph them and confirm they match your order before they leave the country.
The minimum order quantity (MOQ) is set by each supplier in their listing and varies a lot from product to product, so it's worth checking before you work out your order.
When goods from China enter the EU, import VAT is due from the first euro, at the rate of the destination country and whatever the value of the shipment. Customs duty depends on the product's TARIC code. We give you an estimate before you confirm; the final terms depend on the supplier and on customs.
Importing from China on your own means dealing with the language, minimum orders, paying Chinese suppliers and international logistics. With JetSend you keep it all with one English-speaking point of contact: we deal with the supplier, check the goods at source and consolidate them into a single shipment. We work only with 1688, Taobao and AliExpress, the most reliable platforms in Chinese commerce.
See also: buy from Taobao, our China catalogue and shipping to Europe.
Is there a minimum order on 1688? Yes - most products have a minimum order quantity (MOQ) set by each supplier in their listing. We check it before confirming your order so you know the exact quantity.
Do I need to be a registered business to buy? Not to place the order itself, but if you're importing to resell you should account for your tax and customs obligations in your country.
Is 1688 cheaper than Taobao or AliExpress? Generally yes, because it sells at wholesale source prices. In return it usually requires buying by volume, which is why it's the better option for reselling.
Can I combine several suppliers in one shipment? Yes. We consolidate orders from different suppliers into a single shipment, so you pay for international transport only once.
Is 1688 available in English? No. The 1688 website and app are only in Chinese. You can search in English from this page and we find the supplier.
Is it safe to buy from 1688? It's a legitimate Alibaba Group platform, but quality depends on the seller. Check their ratings and how long they have been trading; we also inspect and photograph the goods in China before shipping them.
How much customs do I pay when buying from 1688? Import VAT at your country's rate from the first euro, plus customs duty that depends on the product's TARIC code. We give you an estimate before you confirm.